Jay-Z is more than a business man, he’s my idol and a marketing genius as well. According to GQ, as of today Wednesday (July 3), Jay-Z’s Rocawear owns the licensing to manufacture and distribute Billionaire Boys Club. Sources say that Jay-Z and Pharrell, the current face and force behind BBC, will work as a tandem—utilizing Jay-Z’s business prowess and Pharrell’s creativity.
This is a dope collaboration. I can’t wait to see some pieces from the Fall/Winter 2011 collection.
UPDATE: Whoever controls Jay-Z’s official Twitter account @S_C_ tweeted that Jay-Z is partnering with Pharrell’s BBC, NOT buying it. Peep the tweet below:
Follow me @donbleek88