“Who is No I.D. friend, No I.D. my mentor now let the story being,” says Kanye West on his track “Big Brother.”
Music veteran and Roc Nation producer No I.D. has taken up an executive VP position over at Island Def Jam Recordings. He broke the news at a pre-VMA bowling mixer in Hollywood.
“I’m (now) executive VP of Def Jam,” the Chi-Town native told Billboard. “I’m going to keep on doing what I’m doing and take it to another level.”
No I.D. has produced hits for Common (“I Used to Love H.E.R.”), Jay-Z (“D.O.A.,” “Run This Town”), Rihanna, and others.
“Def Jam is a cultural staple,” No I.D. said. “It’s not just a label, it’s part of the culture that I came up in and that I’ve been involved with for 20 years. It’s very important that the next generation of executives grab it by the horns and keep it on track as it grows.”
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