Swizz Beatz is more than a music producer. He’s also a fashion designer, creative director and art collector. Born Kasseem Daoud Dean on September 13, 1978 in the Boston Road area of the South Bronx. Just like myself, growing up in the inner city didn’t stop Swizzy from living his dreams. He was always destined for greatness. At the age of 18, Swizzy first witnessed fame and success when produced his first hit-record, “Ruff Ryders’ Anthem” by DMX. Since then, Swizzy produced for some of the most talented artists in the music industry such as Jay-Z, Beyoncé, Mary J. Blige, Whitney Houston, Eve, Jadakiss, 50 Cent and many more. Swizzy also sold more than 300 million records and has collaborated with major fashion houses like Christian Louboutin, Reebok and Aston Martin. Haute Living magazine caught up Swizzy for an exclusive interview. Swizzy talked about his career, starting out young, his fashion partnerships, his love for art, his brand and much more. Below are a few excerpts:
On the sky is not the limit, it’s just the view.
“When I say the sky is not the limit, it’s just the view, that’s something I came up with because I think people are comfortable when they reach a certain level and lose the hunger,” he said. “I don’t think there should be any boundaries on exploring the next level. If you can stand up on the moon and look up in the air from there, it’s still just a view, you can go up higher than that. I use that slogan to inspire people to do whatever their wildest dreams are, to just go for it.”
On still being relevant after starting out as a DJ in 1998.
“For it to have started in 1998, it’s really a blessing to be in 2011, in the decline of music sales and with all of the changes in the industry as a whole, to be a name that my peers and the fans still call-on. Swizz said, “looking back from when I was just starting out as a DJ, and then for me to transform into a producer, and to still have the same energy, love, and passion for music after all I’ve accomplished has been really cool.”
To his friends and peers, Swizz’s evolution is an example of what to aspire to.
“Swizz inspires me,” said NBA star Carmello Anthony. “For him to transcend from a ‘business man’ to a business is just incredible. His brand is growing and growing, and it’s only going to continue to grow.”
Swizz’s wife Alicia Keys couldn’t agree more.
“Swizz’s evolution has been epic,” she said. “To come from a place where chances are few and far between to become a man that is unstoppable in everything he puts his mind to, is a true example of the fact that no circumstance can stop us.”
Even fellow entertainment mogul Jay-Z sees Swizz’s varied talents.
“Swizz has grown from a producer to a curator and lover of all the arts,” he said.
Source: Rachel Morgan/Haute Living
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