New Arena: Jay-Z Takes The NJ Nets To Brooklyn

Music mogul Jay-Z, who is also part owner of the New Jersey Nets, announced yesterday Monday (September 26) that in February the NBA team will be rebranding and unveiling their new logos and new city as the Brooklyn Nets. In a brief statement, Jay-Z talked about the teams transition today in Brooklyn on Atlantic Avenue, across the street of what’s to become the team’s home court called the Barclay’s Center, which is set to open on September 28, 2012.

We’ve decided that the final name would be the Brooklyn Nets,” said Jay-Z, who grew up a few blocks away in the Marcy Houses.

“It’s already created so many jobs… there are lots of vendors,” added Jay Z speaking from the plaza at Atlantic Terminal overlooking the Center.

“I like that. You know what it is, it’s deep love. Biggie had a line ‘spread love, that’s the Brooklyn way.’ It’s a deep love we have for our heroes. We walk around with that,” said Jay.

The Net’s top marketing executive Brett Yormark spoke on the change, saying:

“We think we’ve developed a lot of equity behind brand Nets.[…]Brooklyn was easy. Brooklyn is iconic. It transcends the marketplace. In many respects, it’s a global name and reference.”

Jay will also reportedly kick-off the opening of the new arena next year with a string of concerts and special events starring himself and his wife Beyoncé.

Source: Necole Bitchie

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