Rest In Peace: RCA Execs Confirm Jive and Arista Labels Shut Down

In today’s rough economy some music labels are folding or combining for the better. RCA Records is making some changes. The label recently let go of dozens of their former employees, discontinue the Jive subsidiary, as well as the well-known Arista label. Artists under those labels such as Alicia Keys, Chris Brown, R. Kelly, Usher, T-Pain, Jennifer Hudson, Whitney Houston, Pitbull and others, will now fall under the parent RCA label.

In a recent interview with The Hollywood Reporter, RCA president Tom Corson explained:

The path we’ve taken is to refresh RCA, so we’re going to retire those brands. There may be a reason down the line to bring them back, but it’s a clean slate here. The concept is that there is value in branding RCA and not having it confused or diluted by other labels. The artists have all been supportive. We didn’t make this move without consulting our artists, and we haven’t had any push-back. Frankly, they’re the brand. We’re defined by our artists.”

Source: The Hollywood Reporter

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