Music mogul Bryan “Birdman” Williams is a true hustla and professional businessman. In the late 90’s, he secured a $30 million distribution deal with Universal for his Cash Money label. In my opinion, Birdman is one of the greatest visionaries s in music history. AHH recent caught up with Birdman. He talked about the secret to having winners over at YMCMB and signing Busta Rhymes. Below are some excerpts:
On the secret to having all winners over at YMCMB.
The secret is the ethics. I started with a certain ethic that this is all we do is music; our lives are surrounded by music. And, the bond that me and Wayne have, the bond that me and my son have had for years and the ethics that I poured into him – the ethics have become a disease around here. Everybody know this ain’t no game. Ain’t nobody playin’, folks are serious.
And I think what we bring to our younger team is…when we was young, this sh*t was a party. Even though we was doing great music, it took some time for us to get over that little hump, as far as this ain’t just a party, this is a business. I think the younger crew under us understands that this is a business first and party coming after. And I think they’ve inherited the hard work ethics. All of us, we’re really striving to be the best. N*ggas are working hard, and that’s all we gon’ have a push for. You know, they young, but Slim and me, we’d rather be in the studio than anywhere else in the world outside of God and family. So, that’s the only vacation. Just work hard, and let God do the rest.
On Busta Rhyme deal.
When I came in, that was something he had already orchestrated, something that was in the making already. The Google situation is something that he had already put together. We’re just coming in because we’re fulfilling our obligations to Busta, which I think is a great situation between him and Google. I think it’s great that Google is even doing that.
I do a majority of my business with iTunes, and I have nothing but love and respect for iTunes. I do a tremendous amount of business with them. But, I think the Google situation with Busta is the first time he’s doing it and we’re doing it and they’re doing it. I think it’s great for the business, and any outlet for income for the business is great, for anybody and everybody who’s doing business. So, I think it’s a great situation, and it was something that he put together, something that he and Chris Lighty, who is his manager, put together. We just came in to play our position and our role, and we’re here now.
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On why he think Busta was right for Cash Money
First of all, talent-wise, he’s a great artist. I respect him as an individual, as a man, as a friend. I really respect his hustle through his hard times, how he rolls and never lays down. He always got his grind on. You can’t do nothing but respect a hustler, everything he has done. I just think now that he’s with us, he’s gonna be on a different platform, and we can put Busta where he needs to be at as far as what he did for the game, and what he’s got to do to be in the game. I like his hunger…right now, he’s in Miami recording. We got an album coming out in April, and we’re looking forward to it. We’re all excited, and he’s super excited. I think he’s doing his best music ever right now.