Building Her Brand: Emily B Shares Advice On Finding Style

Reality star and celebrity stylist Emily Bustamante of Love & Hip-Hop is a rising celebrity stylist and designer who is working on a fashion line, Emily B, set to be available in fall 2012. Incorporating her personal style and know-how from working as a celebrity stylist, Fabolous’ partner is very excited about releasing her fashion collection. Vibe Vixen caught up with this V.A. native and she shared tips on getting a fashionable foot in the designing door. Below are a few excerpts:

You’re working on your fashion line and have been for some time. What are some words of advice for young ladies trying to follow in your footsteps?
Becoming a stylist, a lot of people think it’s easy. It’s been a very long road for me; I’ve been doing this for a very long time. It’s easy to be a stylist, but it’s harder to be a celebrity stylist because there’s not that many celebrities. There’s a lot of competition. My main advice would be to just build your portfolio. Start at a small scale, even if you have to get your girlfriend and dress her up, just to show what you’re capable of and show your personal vision. Build relationships with photographers and directors. Those are the main keys to getting in the door and getting started.

What advice do you have for a young woman who is trying to find her personal style?
Style is not about money or the brand that you’re wearing, it’s about how you put it together. That’s what fashion is really about. Like, right now I have on a Target t-shirt and leggings and some really cute, high UGG boots. I’m comfortable, I’m stylish at the same time and my shirt was $17 [Laughs], so it doesn’t always have to be name brand. You can layer your stuff and mix and match brands to make it look good. Find stuff that fits your body, fits your curves, is comfortable and looks good.

Source: Vibe Vixen

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NEXT PAGE: EMILY B SHARES MORE FASHION TIPS

You have to know what your cut is going to be!
Exactly! You have to know how to spend your clients money, too. They’re looking to you for advice on not only shopping but how to get value out of their money. A good stylist isn’t  someone who takes $10,000 from their client and buys two things. No! [Laughs] You have to know how to get the best deals, how to pull, how to get free things for your client… It’s a lot more technical than people think.

Would you encourage rising designers to go to college, take classes or just grab books?
All, of course. You know, I read constantly. I went to vocational high school for fashion design and have been doing this since I was a teenager, and I still don’t know everything. You can never have too much information. Definitely educate yourself, read, take a course. To get your degree in fashion design only [takes] two years, so it’s never too late.

Definitely. Where are you at in the process of having your line ready for next fall?
It’s been a long process, and it was all about getting the business end right. I’ve had my ideas and sketches forever, and I’ve constantly had to revamp my sketches because fashions changes with time. Right now, we’re in the design process and whatever I have to do to make it happen, I’m doing it. But now that I’ve put it on TV, it’s so much pressure! [Laughs] I’m like, this has to be the hottest thing ever because all these eyes are on me now.

Read the full interview over at Vibe Vixen.

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