‘Coors Light and Ice Cube Search for the Coldest MC’ 2012 stopped at NYC’s Irving Plaza this past Thursday (July 26), for its final search. Backed courtesy of Coors Light, hosted by DJ Drama with a dope performance by Fabolous, Coors Light and Ice Cube found 2012 ‘Coldest MC’. I was in the building for the wall-to-wall packed show.
Finalists from other cities including New York, Philly, Baltimore, New Orleans, Charlotte and Atlanta approached the main stage and showcased their talents for the rough crowd of New Yorkers. But before the show even begun, Ice Cube did a short question and answer interview for a small selected group of journalists and bloggers including myself.
After DJ Drama announced the finalists, South Central, Los Angeles-native and former NWA rapper Ice Cube rocked the stage. He performed some of his classics tracks such as “Natural Born Killaz” (without Dr. Dre), “Check Yourself” and “Today Was A Good Day”. Before exiting the stage, Ice Cube said, “New York n***a still got it”.
Followed by Ice Cube’s performance, he and DJ Drama came back to the stage to announce the ‘Coldest MC’ 2012 winner which was up & coming rapper Felony Fame.
Around 10:30, Fabolous came to the stage! He opened his hour-long set with “You Don’t Know Bout It”. Loso performed records from his long list of catalogue including “Deny It”, “Young’N (Holla Back)”, “So Into You”, “Let You Go”, and “Breathe”. He also performed some of his Soul Tape and TINC mixtapes series tracks and his verses to “Rack City” and “Say Ahh” remixes. During the middle of his set, Fab brought out Bad Boy recording artists Red Café for “I’m Ill” and French Montana for “Pop That”. Before leaving the stage, Montana announced that his debut album, Excuse My French arrives this November.
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Pictures via Shakiel Francis & Instagram