This past Thursday (May 30), “Dat Pretty Muthaf**ka” also known as A$AP Rocky performed at Le Bataclan in Paris. He took the stage and performed some of his biggest hits and tracks from his debut album, Long.Live.A$AP. During his segment, Rocky wore a Hood By Air tee-shirt from the brand’s Fall/Winter 2013 Collection. This tee-shirt will be available for purchase at VFILES in the Soho section of Manhattan, NY.
The NY label Hood By Air is currently hosting a month-long pop up shop on Melrose in Los Angeles sponsored by Scion’s A/V initiative that supports young talents across the music and art industries. The Scion A/V Hood By Air pop up exhibition, entitled “MORPH,” opened last week and of course Rocky, a long time supporter of Hood By Air, attended the opening night party for Olivier’s Los Angeles pop up so as to be the first to shop the exclusive Hood By Air MORPH collection and congratulate his friend, designer Shayne Oliver, on the new retail space made possible with the help of Scion A/V, an arts and culture initiative of Scion.
$165 Hood By Air MORPH Radar Tee
$165.00 Hood By Air MORPH Classic Blue
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New York-based designer Shayne Oliver launched luxury streetwear brand Hood By Air in 2006 after having studied both at NYU and FIT. Initially a sweatshirt collection, Hood By Air continues to evolve in its social approach to fashion designs. Oliver’s inspirations range from art, design and dance to the reality of the urban life he leads. “I have always been interested in design, but Hood By Air is a statement more than anything,” Olivier says. “I want to push people. I want them to have new standards of what is classic and what is formal. If they don’t get it at first, I’m okay with it.” Hood By Air’s FW13 collection showed for the first time at MILK Studios during FW13 New York Fashion Week with rapper and Hood By Air enthusiast ASAP Rocky closing the show and a performance by artist BoyChild. Olivier and his designs have been featured in top publications such as: AnOther Magazine, Billboard, Bullett, Complex, GQ, Harper’s Bazaar, HighSnobiety, HypeBeast, Interview Magazine, New York Magazine, New York Times, New York Post, Oyster, Purple Diary, Style.com, The Daily Front Row, The New York Times, V Magazine, Women’s Wear Daily and is supported by loyal friends including ASAP Rocky, Drake, Ciara, Kendrick Lamar, Kayne West, Rihanna, Sean Combs, and more…