Dirty Jerz (my birthplace and stomping grounds) is looking good again, thanks to Queen Latifah. The Grammy Award winning singer/rapper, Golden Globe Award winning actress and Emmy & Academy Award nominee is set to return to daytime television this fall (September 16) with her new syndicated talk show, The Queen Latifah Show. The show is being produced by Flavor Unit, Overbrook Entertainment and Sony Pictures Television and will be taped in front of a live studio audience at Sony Pictures Studios in Los Angeles. It is being reported that the show will be a multi-topic, daily syndicated show featuring celebrity interviews, human-interest stories, musical performances and Latifah’s take on pop culture.
“It’s her choice what she chooses to talk about,” says Holly Jacobs, executive vp syndication and reality programming at Sony Pictures Television. “It doesn’t feel relevant to me because we’re just making a big, entertaining show and celebrating all of life. There’s a difference between talking about one’s personal life and one’s point of view and perception of the world and how they see it. And I respect that people need to put boundaries to whatever they want to talk about.”
Laitfah is also covering the latest issue of The Hollywood Reporter and according to the publication, “The rapper-actress is taking another shot at daytime success — with help from producers Will Smith and Jada Pinkett Smith — but she insists she’s not aiming to be the next Oprah Winfrey and laughs off concerns that another black host will cannibalize that audience: “You’d need about 10 African-American hosts on TV for it to be saturated, but we’re nowhere near that.”
On whether she’s worried that another black daytime host will cannibalize the African-American audience:
“Absolutely not. There’s a reason that Steve Harvey is succeeding. He has a huge fan base. I listen to him on the radio. I watch him on Family Feud. Wendy Williams was a big-time radio host. And that’s an underserved market. You’d need about 10 African-American hosts on TV for it to be saturated, but we’re nowhere near that.”
On if she aspires to be “the next Oprah:
“There is no such thing,” she answers. “Oprah is Oprah. And she’s still being Oprah, in case anyone didn’t notice.”
Read the story/interview in its entirety over at THR.
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