Last Thursday (September 5), Los Angeles-based fashion brand Joyrich hosted their Soho store Pop-Up Shop during NYFW. Celebrities in attendance included blogger Don Bleek, media personality and actress Adrienne Bailon, rapper and actor Romeo Miller, singer Kat Deluna, model Kenya Hill and others. DJ Mary Mac and MadeMoiselle Yulia provided music for the Monster and Be Spoke sponsored event.
David Melgar’s Joyrich definitely shut down Soho with the brand’s Pop-Up Shop. The store was filled with all types of pieces from the brand’s FW13 collection including sweaters, bomber jackets, varsity jackets, pants, shorts, dresses, hats, cardigans, shirts and tees. The pieces featured different types of prints like Mickey Mouse, Betty Boop, Bart Simpson, Race Cars, floral, graffiti, and the Joyrich logo/symbols. I love each and every piece from the collection.
While there, I also got the opportunity to interview Joyrich’s designer David Melgar. Stay tuned for my exclusive interview with Melgar. Enjoy the pics below:
Adrienne Bailon and David Melgar
Romeo Miller, David Melgar and Kat Deluna
Photos Credits: Don Bleek | Joyrich’s Instagram |
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NEXT PAGE: MORE PICS FROM JOYRICH’S SOHO POP-UP SHOP