Does this guy ever stop working? Even in the middle of a busy tour schedule and new sneaker deal with adidas, Kanye West is still making dope moves with the majors behind the scenes. Last week, Kanye closed the doors to his Milan-based main fashion office, which was located at number 14 of course Venice. He is moving his fashion house to NYC.
“A decision made overnight,” an anonymous source confirmed to MFF. The source then told the Italian-based website, “Without warning, like a bolt from the blue, we were asked not to return to the office the next day. The reason was simple, the West has decided to start from scratch to New York City with an unidentified project in fashion.“
Over the past few years, Kanye has been struggling with the launch of his fashion line. In October 2011, he debuted his “DW” by Kanye West womenswear collection at Paris Fashion Week. On March 6, 2012, Kanye returned to Paris and showed his Autumn/Winter 2012 collection during fashion week. During the presentation, models walked the runway in a total of 20 different looks which included leather, furs and biker jackets. Fashion critics said that the second time around, “Kanye’s line was better than his first tried“. WSJ’s Christina Binkley said, “This collection looks like he has had a lot of consultants working with him, But it’s way better than before”.
It is also being reported that this time around, Kanye is using a different marketing strategy and targeting a different demographic. Before, the staff of 15, were targeting a more upscale/high-end market.
“We worked day and night in a luxury line with the best suppliers of Made in Italy,” said another anonymous source.
So, as of now, Kanye’s main fashion office is reportedly being moved to NYC, with a new brand positioning and none of the workers from Milan are involved in Kanye’s new project.
Follow me @donbleek88
Photos Credit: Getty Images