Daily Archives: November 28, 2013

Lookbook & Ad Campaign: AVI GICHEE Spring 2014 Collection

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Independent NYC-based fashion brand AVI GICHEE released their Spring 2014 lookbook along with a video ad campaign. The upscale fashion brand features classic corduroy pants, banquette dresses, sweaters, hoodies, classic tees & sweatpants, and velour logo tees & sweatpants.

AVI GICHEE also carry a line of accessories including sunglasses, strapback caps, premium belts and sneakers. See the collection and video below:

AVI-GICHEE means “A Life of Excellence”; showing and expressing  the quality of life through garments. The designers define the brand by seeking to do daily routines of life with excellence, to achieve the best outcome and results.
We believe that success comes with the act of excellence. We excel with qualities of seeking excellence. Accomplishing the impossible is a GICHËË frame of mind. AVI-GICHEE begins with one’s mental state. We must instill the forming of doing excellent with every thought and even every action we perform. Your mental affects your physical action. Success comes from within first, everything will follow the path you create with that frame of mind. Don’t seek subpar or settle for good. Seek ÀVI~GICHËË and exercise these fine qualities starting now,” said AVI-GICHEE.

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For more info on ÀVI~GICHËË; visit the brand’s official site here, Twitter, Instagram or Facebook.

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NEXT PAGE: MORE PICS FROM ÀVI~GICHËË SPRING 2013 LOOKBOOK 

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Solange Knowles’ Paulo Succar Solar System-Inspired Outfit And $695 Nicholas Kirkwood Zig Zag Leather & Suede Pumps

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Singer, model and fashion trendsetter Solange Knowles displayed her latest fashion trend on Instagram. In her unofficial photo spread, Solange wore a Solar System inspired print jacket with the matching pants from Paulo Succar accessorized with $695 Nicholas Kirkwood Zig Zag Leather Pumps.

Solange’s outfit is from the brand’s menswear collection and features the solar system print throughout in an appealing and amusing way. Visit Paulo Succar’s official Tumblr and Facebook for more info about the brand.

Her Nicholas Kirkwood leather and suede pumps features a zig zag print throughout, pointed toe, and architectural heel. You can purchase them at Saks 5th Avenue.

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Photos Credit: Solange’s Instagram | Paulo Succar | pumps via Saks

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Thanksgiving Dopeness: Fabolous’ Instagram’d $600 Balenciaga Arena High Trainers & $875 Just Don Mixed Exotics Brooklyn Cap

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Brooklyn’s Don and Def Jam rapper Fabolous shared his early morning Thanksgiving look on Instagram. He paired $600 Balenciaga Arena High Trainers with waxed denim jeans. Fab also showed off his $875 Just Don Mixed Exotics Brooklyn Cap which he last wore here.

This cap is from Jay-Z’s ‘Shawn Carter and Barneys New York’ holiday collaboration. Jay-Z/Barneys will donate 100% of sales from this collection to the Shawn Carter Foundation. The python-brimmed leather sports cap is embroidered with lettering that spells out NYC’s greatest borough, “BROOKLYN.” The cap is styled with an adjustable python strap and is embroidered at crown side with A Barneys New York Holiday Emblem.

These arena trainers are covered in black leather with tone-on-tone laces, gusseted tongue and a rubber/gum sole. You can purchase them at Barneys or Matches Fashion.

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Photos Credit: Fabolous’ Instagramcap via Barneys | trainers via Barneys 

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