Lookbook & Ad Campaign: AVI GICHEE Spring 2014 Collection

GICHEE ROUGE HOMME

Independent NYC-based fashion brand AVI GICHEE released their Spring 2014 lookbook along with a video ad campaign. The upscale fashion brand features classic corduroy pants, banquette dresses, sweaters, hoodies, classic tees & sweatpants, and velour logo tees & sweatpants.

AVI GICHEE also carry a line of accessories including sunglasses, strapback caps, premium belts and sneakers. See the collection and video below:

AVI-GICHEE means “A Life of Excellence”; showing and expressing  the quality of life through garments. The designers define the brand by seeking to do daily routines of life with excellence, to achieve the best outcome and results.
We believe that success comes with the act of excellence. We excel with qualities of seeking excellence. Accomplishing the impossible is a GICHËË frame of mind. AVI-GICHEE begins with one’s mental state. We must instill the forming of doing excellent with every thought and even every action we perform. Your mental affects your physical action. Success comes from within first, everything will follow the path you create with that frame of mind. Don’t seek subpar or settle for good. Seek ÀVI~GICHËË and exercise these fine qualities starting now,” said AVI-GICHEE.

GICHEE ROUGE BANQUETTE DRESS 3

TOUR DE GICHEE CLASSIC AD 1

TOUR DE GICHEE CLASSIC VELOUR SWEATSUIT 1

For more info on ÀVI~GICHËË; visit the brand’s official site here, Twitter, Instagram or Facebook.

Follow me @donbleek88 

NEXT PAGE: MORE PICS FROM ÀVI~GICHËË SPRING 2013 LOOKBOOK 

TOUR DE GICHEE CLASSIC VELOUR FEMME

TOUR DE GICHEE CLASSIC HOODIE 3

TOUR DE GICHEE CLASSIC FLAGSHIP HOMME

GICHEE ROUGE CLASSIC SWEATER

TOUR DE GICHEE CLASSIC FLAGSHIP TEE

TOUR DE GICHEE CLASSIC VELOUR LOGO TEE 2

TOUR DE GICHEE CLASSIC VELOUR LOGO TEE FEMME

TOUR DE GICHEE CLASSIC SWEATPANTS

GICHEE ROUGE CLASSIC CORDUROY PANTS

GICHEE ROUGE ACCESSORY AD

GICHEE ROUGE PREMIUM  BELTS

GICHEE ROUGE VISITER DE LA VILLE GOLD FRAMES

Photos Credit: ÀVI~GICHËË

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