New York Fashion Week is just about over! I attended various pop-up events and fashion shows at Mercedes-Benz Fashion Week including the JoyRich Pop-Up Shop, where I interviewed the brand’s Creative Director David Melgar, the KidsRock! show and the FrontRow Spring 2014 presentation. Tonight, I attend my final show, Martin de Tours‘ first ever presentation during NYFW. Even though, the last week and a half was very hectic for me, I still found time to interview Forever Fly’s founder Drew. I like supporting independent designers! If you don’t know about Forever Fly, if you haven’t been reading the posts on YDBR, the leather joggers and python tee-shirts is a favorite of Fabolous, Bow Wow, DJ Clue and Sebastian Mikael. Drew got his start in the fashion industry at Rich Yung, a brand started by Fabolous, Cheo and Kevin Webb. Read the interview below:
Why did you choose Forever Fly as the name of your clothing line?
I looked at inspirations such as James Dean, River Phoenix, Kurt Cobain and these legends passed at such young ages but yet they remain forever fly despite their absence. I feel that a fashion brand should be just as timeless, and just as memorable.
When did Forever Fly officially launched?
Forever Fly launched December 2010
After the launched of Forever Fly, how long did it take in order for it to take off?
It took off immediately with the support of amazing friends and an amazing line that myself and my designers collaborated on.
How do you come up with the different leather and python designs?
I was inspired by the textures and different patterns I came across while exploring ways to innovate with the brand. The feel and the wear of each leather chosen is an ode to a casual lifestyle for the professional guy.
What inspired you to do a primary leather clothing line; what’s the inspiration behind the line?
Leather to me is a sign of luxury and so I took cue from that because Forever Fly is becoming more and more a luxury focused brand. With each season we are growing into a stronger more mature market and so I wanted that reflected with this season, and with the next.
When you first launched Forever Fly, did you have any investors to help you out or did you just work and saved your money?
When Forever Fly first launched it was all organic. We worked out of passion and out of creating from our dreams.
What are some of the things that you learned so far as an independent fashion designer?
So far I’ve learned that branding is one of the most important things to focus on. Your brand stays with you forever and how you project it to the world is exactly how they’ll look at you 10 years from now, 20 years from now. I also learned that sometimes your audiences don’t know what they want yet, you have to show them what they want, so it’s up to you to innovate and creating an amazing line.
Photos Credits: Forever Fly
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NEXT PAGE: THE REST OF MY INTERVIEW WITH FOREVER FLY’S FOUNDER DREW