I respect everything this guy does! Diddy is the industry’s ultimate hustla. He made it cool for dark-skinned men like myself to define ourselves as a sex-symbol. Lol. No need to run his resume down to you guys. In 2012, this Harlem native will be kicking the year off with a BIG bang. In an interview with Ad Week, Diddy revealed that he has a big announcement and a major surprise in 2012. Diddy also talked about what he believes his brand stands for. Below are some excerpts:
What do you think your brand stands for?
I think I stand for aspiration. [That] hard work pays off. People from all walks of life and all over the world look at me and know my humble beginnings and know that everything I’ve done has been through hard work. People respect me as a marketer and brand builder.
Like Donald Trump?
A little bit different. He came from money, he was in real estate, he slapped his name on everything. My style is to service my community through entertainment and products.
Source: Ad Week
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NEXT PAGE: DIDDY SPEAKS ON HIS 2012 PLANS, FILM & TELEVISION