New York’s rapper French Montana is the hottest rapper to come out of NY since the early 2000’s. Last year, this 28-year-old Bronx native signed a deal with Diddy’s Bad Boy Records. Montana started Cocaine City DVD, back in 2003. The primary focus of the DVD was to showcase his talents and give other up and coming artists a chance to let their voices be heard and talents be seen. The DVD also included interviews from major rappers from New York, Philly, Atlanta, Miami and New Jersey. Within the first few months of launching his DVD, Cocaine City grew and became one of the fastest and best-selling “Street DVD’s,” which nearly sold one million copies to date. The success of “Cocaine City” DVD series helped launch Montana’s career as a rapper. HipHopDX recently caught up with Montana. He talked about the old French Montana vs the new French Montana, how he is staying afloat, New York’s gangsta rap, working with artists in the South, beef and more. Below are some excerpts:
On being a new artist. Yeah, I feel like the old me died and the new me came out. I feel like that happens with a lot of artists.
On the old French Montana. The old me is just the person who’s trying get on; who’s doing everything and touching everything. The position I’m at now is like you’re on and you’ve got to prove yourself. So the old me that was trying to get on died. The new me that’s trying to prove himself is active right now.
On staying afloat. Just keeping my ear to the street and staying updated with everything. Keeping with people that’s grounded. There’s always new fashion, there’s new music, there’s new styles. Styles don’t stop coming out. If you’re a kid growing up, there’s always gonna be new jackets, new sneakers, new everything. So I switch my style. When the styles change, I change with it.
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NEXT PAGE: FRENCH MONTANA TALKS NEW YORK’S GANGSTA RAP, WORKING WITH ARTISTS FROM THE SOUTH, RAP BEEF, SIGNING TO DIDDY & MORE