Tag Archives: Monsters

Expanding His Empire: Swizz Beatz Joins Monster As Investor, Board Member

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Swizz Beatz may be small but his empire keeps getting bigger. Music, cars, fashion and sneakers; this Bronx native does it all. It was just announced that the entertainment mogul has joined the creative and marketing team at Monster Cable Inc. He has become an investor in the company and is now a board member of the headphones, cables and audio gear brand business. Other celebrity partners and endorsers include Sheila E, Nick Cannon, Xzibit and Ray Leonard.

Monster’s Chief Executive, Noel Lee said, “Swizz will advise us on our creative direction, product design and our marketing. We’ll be looking to him to tell us what’s next. He’s the real deal. He doesn’t get involved in something unless he believes in it.”

Monster’s Vice President, Kevin Lee added, “He is part of the Monster brain trust, helping us innovate on how we connect to the consumer.”

 “I analyzed and studied the company for a couple of years,” said Swizz Beatz. “It felt like this is the right time to be in business together. I have a seat on the board. I am a co-owner. This is a graduation for Monster, and it’s a graduation for me. For Monster, it shows they are investing in the culture. They are not doing things just to get by. In the next few months, the world will see who the monsters are in this world.”

Credit: Billboard 

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Exclusive Photos From Kanye West “Monsters” Video Shoot Ft Jay-Z, Rick Ross, Nicki Minaj & Bon Iver

We all know that Kanye West is a muthaf**king monster. The new “King Of Hip-Hop” recently shot the official video to “Monsters” Ft Jay-Z, Rick Ross, Nicki Minaj and Bon Iver. The track is featured on Ye’s new album My Dark Twisted Fantasy, which went gold (500,000 copies) in the first week.

Each artist shared their verses over a dope beat.  In my opinion, Jay-Z had the best part, he murdered this beat, just like every other beat he’s on.  Kanye went insane on them, Rick Ross kept up with the legends and Nick Minaj verse is just like any other Nicki Minaj verse. The official video should get airing on BET and MTV  later this month.

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Pictures Credit: HipHopConnection

NEXT PAGE: PICTURES OF NICKI MINAJ AND RICK ROSS ON THE SET OF “MONSTERS”

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