Tag Archives: NO I.D.

Get To Know This Music Exec: No I.D. Talks Def Jam, Kanye West, “Watch The Throne” & More

NO I.D. on the track, let the story begin,” D.O.A. by Jay-Z. Def Jam’s Executive Vice President of A&R at Def Jam, NO I.D. has spent more than 20 years in the music industry. He produced for Common, “I Used to Love H.E.R.”), Jay-Z (“D.O.A.”), and Kanye West (“Heartless”), but people still don’t know who he is and maybe that’s because he is a humble dude and don’t chase fame. NO I.D. was also the President of Kanye West’s G.O.O.D. Music. Complex interviewed the Chi Town native and he discussed his position over at Def Jam, his role in the making of Watch the Throne, and his relationship with Kanye West. Below are some excerpts:

How did you end up as the Executive Vice President of A&R at Def Jam?

I’ve done music for a while, but I was always an introvert doing music. I never had a PR person, ever. I never really did a lot of interviews. When I started working with G.O.O.D. Music, I was the president for a while.

That led me to meet Big Sean, and I developed a relationship with [Island Def Jam head of A&R] Karen Kwak and [Chairman and Chief Executive Officer of Island Def Jam Music Group] L.A. Reid at the time. They got to know me and that led to them offering me a job.

What were some of those accomplishments that made Def Jam want to hire you?

It was simple things, like being able to grab Big Sean and take him from scratch. I’m really good at taking things from scratch and helping develop them, versus chasing after the hottest thing going.

I come from an era where you just build something. Me and Common built what we built from Chicago from scratch. Then helping Kanye get to where he’s gotten. Being involved with helping extend the success of Jay-Z.

When people get to see me interact with the creative giants, they see the perspective and the respect. A lot of times, people don’t have that respect, from a music perspective, with the music people.

For example, I came in when Watch The Throne was happening. It wasn’t like I was actively working on the project, but I came in with some insight that helped bring records like “Otis,” “Made In America,” and “No Church In The Wild.”

Source: Complex

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Studio Flow: Jay-Z Is In The Lab Working On His New Album

Brooklyn’s rapper and music mogul Jay-Z is in the lab working on his new album. The disc will be the follow-up to Hova’s 2009’s album The Blueprint 3. The disc debuted at #1 on the Billboard 200, selling over 476,000 copies in the first week and 1.9 million copies in the United States overall. In an interview with Billboard.com, music producer and Def Jam’s newly EVP, No I.D. spoke on Hova working on his new album.

Jay has started again,” says No I.D., who worked with Hova on hits such “D.O.A. (Death of Auto-Tune)” and “Run This Town.” “He played me a couple of things. I gave him some music while we were at the ‘Watch the Throne’ sessions. But with Jay, you never know what he’s really doing, thinking, planning until it’s really done… I’m sure he’ll make a decision one day to make an album very quickly, like he usually does. He’s one of the best, period. I think he’s at a place where he has visions of what he wants to do, and it’s not really dependent on any of us. It’s dependent on his vision and he’s gonna do it, [and] hopefully I’ll be involved.”

Source: Billboard

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New Position: No I.D. Named Def Jam Executive VP

“Who is No I.D. friend, No I.D. my mentor now let the story being,” says Kanye West on his track “Big Brother.”

Music veteran and Roc Nation producer No I.D. has taken up an executive VP position over at Island Def Jam Recordings. He broke the news at a pre-VMA bowling mixer in Hollywood.

I’m (now) executive VP of Def Jam,” the Chi-Town native told Billboard. “I’m going to keep on doing what I’m doing and take it to another level.

No I.D. has produced hits for Common (“I Used to Love H.E.R.”), Jay-Z (“D.O.A.,” “Run This Town”), Rihanna, and others.

Def Jam is a cultural staple,” No I.D. said. “It’s not just a label, it’s part of the culture that I came up in and that I’ve been involved with for 20 years. It’s very important that the next generation of executives grab it by the horns and keep it on track as it grows.”

Source: Roc4Life

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Big Sean Gets Support From Kanye West, Swizz Beatz, Def Jam, G.O.O.D. Music & More At His Album Listening Session

Last night, Tuesday (June 7), Big Sean held an album listening session at the Standard Hotel in NYC; for his debut album Finally Famous: The Album. Big Sean got a lot of love and support from some of his celebrity friends, at his listening session. Kanye West, Kid Cudi, Pusha T, Kevin Liles, Swizz Beatz, Estelle, Selita Ebanks, DJ Khaled and Barry Weiss were in the crowd supporting Big Sean. He was Dressed in a blazer, white tee, and a snapback hat. I heard the Moet was popping and the burgers were good. Before letting the people listen to some tracks, Sean gave his backstory and even cried tears of joy.

The talented Kanye expressed how proud he was of his protégé. “I believe Sean’s story is one of the most amazing ever because he literally got signed off of a freestyle,” he said. “I feel like he could be like what Beyoncé is to R&B, that he could be that to rap music.”

Videos Credit: Rap Radar

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