A$AP Rocky is really doing a great job at branding himself. Since being introduced to the world, this past summer, the 22-year-old Harlem native have been working nonstop. He signed a $3 million deal with RCA/Pologroundz, toured with Drake, released his debut mixtape LiveLoveA$AP, collaborated with some of the dopest emcees in the game and now he is covering the February/March issue of Complex with fashion designer Jeremy Scott. Written by Joe La Puma, the issue hits newsstands February 7th. Below are some excerpts:
You’ve name-dropped Jeremy in a bunch of songs. When did you first notice his designs?
Around 2008. We started doing the whole thing. He used to come out with Mickey Mouse shit, three tongues, African patterns and shit. I started getting exclusive shit from France. I liked it so much because the only way you can find it is if you go on eBay, and you’re paying double. There’s no way an average person is gonna have it.
Jeremy, you’ve collaborated with some major players in rap. How does it feel to be co-signed by A$AP, one of the leaders of the new generation?
I’m very appreciative. I love hearing the stories about what my work means—not only to him, but to the kids he came up with. His friends, all of Harlem. For me that’s my ultimate goal: to touch people’s lives. The real people on the street. Of course I love having accolades from the fashion world and I’m thrilled with Rihanna and Gaga and Katy and everyone wearing my clothes. But when the real kids are using their money—
You both push the envelope in your respective fields. Is that what’s most important to you, doing your own thing?
A$AP: My own thing is all that matters to me. And it feels good when I get props for doing what’s best for me. I like when people admire it and relate to it.
Jeremy: The only box I’m in is a shoebox. That’s my challenge every time—to push the boundaries, to constantly be challenging, and at the same time doing what I feel is right. It’s easy to make something absurd. Sometimes people say, “Whoa”—like what I’m doing is crazy. It’s not for everyone. I have a special role and I take it deadly serious. I spend my life, all of my waking hours, working and thinking and trying to create and perfect new ideas.
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