Before being a fashion trendsetter, Pusha T was a blow dealer turned rapper. A few years ago, the Virginia-native traded in his Bapes, BBC, and Ice Cream streetswear for an upscale fashion attire. He also launched a clothing line, Play Cloths as well as opened an upscale fashion boutique in his hometown of Virginia. The “Numbers On The Board” rapper is featured in this month’s issue of GQ magazine. He talks about his sense of fashion with the publication. Below are some excerpts:
Pusha T: The Rap Menace with a Signature Flourish
Pusha’s uniform: Black on black on black…with a shock of bold color on top.
Pusha’s job: Rapping about selling cocaine and robbing motherfuckers; Kanye West acolyte.
Another approach to the uniform: Vary your outfit slightly every day, but have one signature piece. Maybe for you it’s a pair of fourteenhole Doc Martens that you never take off. Or a lapel pin you wear every day. In Pusha T’s case, it’s a graphic snapback hat by the downtown N.Y.C. label Ale et Ange, worn over the meanest braids since Allen Iverson’s. Pusha typically wears black to set off his prints—flowers, tropical plants, African patterns—none of which fit the stereotype of a gangster rapper. Which is exactly what makes the look work.
“The idea is for people to recognize you and know you for something. I think that should be the biggest thing with anybody who’s fashion-conscious: Be known for something.”—Pusha T
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