Tag Archives: Rocawear

Official Imagery: Draya Michele For Rocawear

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Having sex appeal in today’s entertainment industry means a lot, just ask Draya Michele. The reality star and model was snatched up by Rocawear to serve as the face of the brand’s Fall 2013 campaign. The Fall/Holiday lookbook was recently released and Draya posed in an oversized button-up shirt, tee-shirts, hooded jacket and sweatsuit.

Rocawear’s Fall and Holiday Collections feature color palettes and silhouettes that bring out your best features. All items will be for sale starting this month through December 2013.”-Rocawear

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Photos Credits: Rocawear|

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Fashion Exclusive: Jay-Z’s Rocawear Buys Billionaire Boys Club

Jay-Z is more than a business man, he’s my idol and a marketing genius as well. According to GQ, as of today Wednesday (July 3), Jay-Z’s Rocawear owns the licensing to manufacture and distribute Billionaire Boys Club. Sources say that Jay-Z and Pharrell, the current face and force behind BBC, will work as a tandem—utilizing Jay-Z’s business prowess and Pharrell’s creativity.

This is a dope collaboration. I can’t wait to see some pieces from the Fall/Winter 2011 collection.

UPDATE: Whoever controls Jay-Z’s official Twitter account @S_C_ tweeted that Jay-Z is partnering with Pharrell’s BBC, NOT buying it. Peep the tweet below:

Source: GQ

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Filed under Fashion