Somewhere in the world, Swizz Beatz posed for a picture in front of a classic automobile. He rocked a pair of Reebok DMX Run 10. The DMX Run 10 became the first shoe to debut Reebok’s proprietary moving air technology when it was released in 1997. The revolutionary technology found in DMX Run 10 would later be used as inspiration for Allen Iverson’s first signature model, the Answer I.
Grammy nominated Def Jam rapper Rick Ross was on set filming a new visual in a pair of Reebok Classic Kamikaze II Houston inspired Red/Yellow which features a distinctive lightning/zigzag design and HexaLite cushioning technology in the forefoot and heel.
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